I partner with brands, agencies and creative teams to shape experiential projects from early concept through execution — whether you need a creative lead, help developing the experience itself, or senior support for a pitch or busy project.
Art Direction | Zoo Attraction
CREATIVE DIRECTION
Big-picture thinking. Hands-on creative leadership.
I provide senior creative leadership for experiential projects from early concept through execution — helping teams establish a clear vision, make strong creative decisions and carry the idea consistently through every layer of the experience.
I can step into an existing team or lead the creative side of a project from the beginning.
HOW I CAN HELP
Creative Strategy + Vision
Defining the big idea, creative approach and overall experience direction.
Concept Development
Turning objectives into compelling environments, interactions and guest experiences.
Art Direction
Guiding designers, illustrators and visualization partners toward one cohesive vision.
Creative Team Leadership
Providing direction, feedback and decision-making across multidisciplinary teams.
Creative Oversight
Supporting presentations, design development and production to help protect the creative vision through execution.
Concept through Final Design | Indy Motor Speedway Museum
CONCEPT & EXPERIENCE DESIGN
TURNING IDEAS INTO PLACES PEOPLE CAN EXPERIENCE.
I help brands and creative teams translate an objective, story or big idea into a compelling physical experience — from defining the guest journey to developing the environments, moments and visual language that bring it to life.
My background across themed entertainment, branded environments, live events, retail and industrial design allows me to think about both the overall experience and the details that make it believable.
HOW I CAN HELP
Experience Concepts
Big ideas and creative territories that establish what an experience could become.
Guest Journey + Storytelling
Defining how guests move through the experience, what they encounter and how the story unfolds.
Branded Environments
Translating brands and IP into physical worlds while maintaining their identity and point of view.
Spatial + Environmental Design
Developing the look, feel and creative intent of environments and key touchpoints.
Activations + Interactive Moments
Creating memorable opportunities for guests to participate, discover, play and share.
Look + Feel Development
Mood, material, color, lighting, furniture, graphic and styling direction that creates a cohesive experience.
Collaborative Client Concept Sprint | Corporate HQ
AGENCY & PITCH SUPPORT
SENIOR CREATIVE SUPPORT WHEN YOU NEED IT.
I partner with experiential agencies, studios and internal creative teams that need additional senior-level support for a pitch, a busy project or a temporary gap in creative leadership.
I can integrate into an existing team, lead a defined creative workstream or bring in additional design support when the project calls for it.
WAYS TO WORK TOGETHER
Pitch + RFP Support
Concept and creative leadership for fast-moving new business opportunities.
Fractional Creative Direction
Ongoing senior creative support without the commitment of a full-time hire.
Concept Sprints
Focused engagements designed to quickly establish the big idea and experience vision.
Creative Reviews + Development
An experienced outside perspective to strengthen an existing concept, presentation or design direction.
FLEXIBLE BY DESIGN.
I can work independently, integrate directly with an existing team or bring in trusted design and visualization partners when additional expertise or capacity is needed.
Engagements can range from focused pitch support to multi-week or multi-month creative partnerships.
EXPERIENCE ACROSS
Live Events · Branded Experiences · Attractions · Family Entertainment · Museums · Theme Parks · Water Parks · Zoos · Aquariums · Traveling Attractions · Immersive F&B · Public Works · Retail · Hospitality · Executive Experiences · Immersive Environments
HAVE SOMETHING INTERESTING IN THE WORKS?
Whether you need creative leadership, support for an upcoming pitch or a partner to help shape an experience from the beginning,
I’d love to hear about it.